A deep dive into the new audience features in DoubleClick Campaign Manager
Understanding your audience is key to delivering them relevant and compelling messages. In DoubleClick Campaign Manager - the upgraded version of DFA - there are a number of new capabilities to help...
View ArticleRule-based User Lists in AdWords API v201409
We're excited to announce that you can now create and manage rule-based user lists using the AdWords API starting with v201409. With just one account-wide remarketing tag you can now create different...
View ArticleUpdated AdWords API remarketing guides
Have you ever wanted to advertise to people who previously visited your site or mobile app? This remarketing strategy can be implemented using the AdWords API. For example, you can target ads to people...
View ArticleShare Google Analytics data and remarketing lists more efficiently using...
From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time. To deliver...
View ArticleReach your most valuable customers with Customer Match
Did you know that you can reach past website visitors and app users? Let's say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For...
View ArticleTailor your ads with dynamic remarketing – Google Best Practices
If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75%...
View ArticleSupport for additional audiences in AdWords Search and Shopping campaigns
What's changingHistorically, some types of audiences have only been available for targeting and bidding in Display campaigns, as indicated by UserList.isEligibleForSearch = false in the AdWords API....
View ArticleCampaign-level positive user lists for remarketing, targeting, and bid...
Positive user list criteria for remarketing will be rolling out over the next few months and supported at the campaign level. After this is enabled for your account, you will be able to use Bid Only...
View ArticleSave time by applying audience lists at the campaign level
Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match...
View ArticleUpdate to Customer Match Requirements
We announced an update to Customer Match requirements in October 2018 that affects member uploads and the usage of Customer Match for campaigns on Search, YouTube, and Gmail. Creating a...
View ArticleLive Webinar: Website Conversions & Audience Remarketing
The Google Ads API Developer Relations team will be hosting a live webinar, Website Conversions & Audience Remarketing with the Google Ads API, on December 11 at 10 AM EST (3 PM GMT). Mark your...
View ArticleUpdate to Customer Match Uploads in the Google Ads API and the AdWords API...
On March 1, 2021, the Google Ads API and the AdWords API will have a new upload limit for each Customer Match upload request. There is no change to the limit of the overall Customer Match audience list...
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